5 Books That Can Switch Up Your Marketing (and Business)

How we experience the world on a daily basis contributes to the kind of work we create and the type of interactions we have with people around us. It is very important for marketers to be interesting people and to ensure that they produce work that is not only great but relatable to the targeted audience. One of the best ways to increase this characteristic or ability is to read as many books as possible, fiction or non-fiction.

Below is a list of 5 books that can change how you view marketing and encourage you to re-think your strategies:

books1. Linchpin: Are you indispensable? – Seth Godin

This is a book based on leadership and potential and just how far an individual or organization is willing to go against the norm. It encourages anyone reading it to want to do more in their respective field by adding value to their work not only through the process but also seeking the best results breaking away from the cycle. Being a Linchpin is an essential part to being indispensable in an ever-changing digital era. Being a cog in a huge system is settling for mediocre and boring. Godin’s take, on how to add value to benefit the right people, is a game- changer.


2. The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell

In this intriguing and brilliant book, Gladwell investigates the tipping point which is the moment when the magic happens, when ideas, trends and even social behavior spreads. Marketers can use the perspective this book gives to tackle their everyday tasks and attempt to get their tipping point.


3. Rework – Jason Fried and David Heinemeier Hansson

We often spend a lot of time planning to do things than actually doing them, the internet is full of all the resources we can think of, and not having or using them makes one feel like they are inadequate. This book teaches efficiency and the simplest, and easier way of starting and maintaining business outside of the traditional step-by- step. The authors emphasize how everything boils down to actually doing the work.


4. The Power of Habit: Why We Do What We Do in Life and Business – Charles Duhigg

The way we do our work is affected by everything else that we do. Our everyday habits have an impact on not just our livelihood but even the relationships we have at home or in business. This book scrutinizes how we form these habits and how we can change them, if need be. The in depth understanding and fascinating breakdown shows just how we can transform our lives, businesses, and communities by just changing our habits.


5. How to Win Friends and Influence People – Dale Carnegie

Marketers must be interesting people right? Well, other people must say that about you and your people skills must be on a 100. The book is a gold mine for anyone who has difficulty with general human interactions and would like to find alternative approaches to how they have been doing it prior. It teaches you to think about the next person and consider how what you do may affect them. It will help with maximizing your potential in an ever-changing world.

February 8, 2017