Best Practices for Using Images in Posts

Content is King, right? Right. The reason for this is simply because people will always be hungry for information and that’s why you get the most engagement through content that not only informs but also entertains. So adding value to the reader or consumer is very important. This is why images, or the use thereof, is very effective as up to 94% of posts with visual content get more total views than any other form. These views can, in turn, lead to more traffic, higher SEO rankings and more potential for conversions. How then do you ensure you use this for maximum impact? Here are some valuable pointers:

Use images of people

This may have to do with people’s natural narcissistic tendencies as people have a tendency of staring at faces, maybe looking for some reflection of themselves? Whatever the reason, using images of people garners more attention than using objects. Memes are a perfect exhibit to drive this point. So always use images that are relevant to the user experience, emphasize a point, show personality or explain a concept and if they happen to have faces then that is a plus.

Positioning matters

It is very important to place your image at the right area of a page to entice the reader and allow engagement even before they scroll. Some examples are ensuring that there is a relevant image above the fold and aligning images to the right and center as this makes it easier to follow the flow of the text.

Use high quality images

Engagement should not be the only thing that you want from visual content, it can also increase your credibility. Blurry or pixilated images are a bad way of presenting the idea of the content as it decreases any interest that users may have. Always ensure that your images are of high quality.

Optimize your images

SEO plays a vital role in getting your content to the right people; it is therefore very important to ensure that the images that you upload are optimized so they are easier to find during online searches. One way to do this is by renaming the file before you upload to the relevant keyword and another is to add a keyword-rich description in the alt tag of your image. This way your posts will be available to the people who need it.

Resize images appropriately

Size matters when it come to your images. Huge file sizes affect the loading time of your website and may slow it down; this is obviously bad for SEO and can be annoying to humans. It is then very necessary to resize your images to a size more appropriate to your website, this will have a positive impact.

Understand copyright

If you are going to use stock photos then you must follow the guidelines of the stock website. Most stock photo providers will just ask for attribution whereas for others it’s not necessary. Also, ask for permission if you are unsure.

Consistency

Consistency is an an essential part of visual marketing i.e. the messaging, logo and text positioning, fonts. When this is nor visible a brand loses its credibility, appeal and overall recognition diminishes. So use all these pointers to improve on your content marketing.

February 1, 2017